Email marketing is now much more than sending out a monthly newsletter.
In 2020, the number of global e-mail users amounted to 4 billion (source: Statista), this is growing daily. The question of why email marketing is important for you matters. Yes, because your business growth depends on it, your customer interactions and feedback data can be collected, whatever your business type. The growth forecasts can be based on this and you know which direction you are heading towards. And above all the personal touch is the key that works wonders.
Not having an email marketing strategy means missing out on sales opportunities and the chance to strengthen ties with customers.
Email marketing can change business dynamics
It is true that every penny counts as you are in the mode of investing initially. But remember some features to run a business are indispensable like an email software tool.
Email Marketing Strategies
Effective email marketing takes effort. Here are a few strategies for making the most of your email marketing campaigns.
Build Your Own List
All you’re going to do by sending an unsolicited email is turn off most of the people you were hoping to turn into customers. Whether through your website, in your store, or at an event, make it clear when customers are opting in to receiving your emails.
Follow the Law
Email marketers must adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails.4
Mix Up Your Messages
Don’t just send out ads to buy all the time. Use your emails to build rapport with customers by sharing your expertise or that of others, giving them tips and insights they can value. Share information that lets them know more about you and your company.
Respect Your Subscribers
Treat your list well. Remember that the people you’re communicating with have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even evangelists for your brand, then make them feel special.
Follow a Schedule
Stick to a schedule if you’re doing a newsletter. Sending out an email on the same day (or days) every week will help your subscribers know what to expect from you and when.
Optimize for Mobile
Studies by marketing analysts with the company Litmus have consistently found that just under half of all emails are opened on mobile devices.5 That means, if your email doesn’t display correctly on mobile platforms, half of your audience is going to think you don’t know how to properly craft an email.
Things to remember
- Email marketing is the use of email to promote a company’s products and services or to connect with the customers.
- When it’s done well, email marketing is an effective sales driver.
- When it’s done wrong, email marketing can come across as spam that annoys customers.
- The best marketing emails are optimized for mobile devices, respect the customers, and follow a regular schedule while mixing up the messaging.