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Get found locally through Google My Business

Get found locally through Google My Business

It’s amazing to see how many Google Local pages are left unclaimed. Otherwise known as Google My Business, Google Local listings give local businesses an opportunity to rank at the top of page 1 in their industry for location based searches + appear prominently for keywords inside Google Maps – even if you aren’t a big business.

What is Google My Business?

Google My Business is important for small businesses and there are many benefits of using Google My Business. It doesn’t replace your website, but it showcases it along with other relevant information on your business. Having a Google listing is an easy way to get your site showcased on page one of search results.

Google My Business listings show up at the top of the search engine results page (or just below any ads that might be running) in a section called a “map pack,” which lists three local businesses:

If you would like assistance with setting up your Google My Business listing, we are here to help. Click here

Benefits of Google My Business

Google My Business is the single most effective aspect of local SEO for small businesses and there are many benefits of using Google My Business. As we mentioned, it gives you first page real estate where you can put helpful information such as hours, offers and sales, a description of your business, photos of your business and reviews. All of this information can compel users to take the next step to visit your location and call you.

Clicking the “directions” button connects users to the Google Maps site or app if they are on mobile, which gives people convenient directions to your location. Clicking on the “website” button links users to your site, which can increase overall traffic to your site.

Steps to set up Google My Business page listing

  1. Log in to your Google account.
  2. Visit google.com/business and click the “Manage Now” button.
  3. Type your business’ name into the “Type your business name” search box.
  4. If your business’ name automatically populates, follow the steps that Google gives you to set up your account, such as choosing a category that your business fits into, where you serve your customers, contact details to show your customers, and your website URL. Be sure to sign up with your business’ email domain.
  5. You’ll have the choice to appear in Google Searches and Google Maps, or only in Google Searches.
  6. If there is a listing for an old business at your location, don’t claim it. Suggest to have it marked as closed and create a new listing for your business.
  7. In just a few steps, your Google my Business account will be set up.
  8. If your business’ name does not populate in the “Type your business name” search box, click on “Add your business to Google” and add basic information about your business such as the address and business URL.

Tips after claiming your Google My Business page

  • Make sure you choose the correct business category
  • Enter complete data – even add photos of your business from the inside and out.
  • Ensure your name and address matches up with your actual brand name and address on your website and in real life.
  • Encourage reviews from your best customers and respond to them. After receiving 5 reviews, orange stars will appear next to your listing.
  • Embed your listing on the contact page of your website – especially if you have a physical address.
  • Continue to increase your prominence online – Eg by attracting backlinks and social media engagement with quality content.
  • Track your views, clicks and phone calls inside the Google My Business dashboard.

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